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What is the difference between a wall decal and a wall sticker?

I am often asked this question, so I thought I would sit down and have a think about how to explain it in simple terms.

Stickers are generally an adhesive product that can be simply peeled off a backing paper before application to the desired surface. They can be made of lots of different materials, but PVC-vinyl or polyester are the most common.

Decals often consist of several separate parts whether it be cut shapes or words that come together to form a design. It would be difficult and timely to apply each piece individually and therefore needs three different parts to make application easier. Decals have a backing paper, the design itself and a transfer surface on top. Thanks to this transfer surface they can be applied to walls exactly as they were designed to. Decals are almost always produced in PVC-vinyl, as this useful material provides the elasticity and hard-wearing surface required for these tougher jobs.